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Design Web Hosting Tips

WordPress SEO made simple 101

WordPress SEO made simple 101

WordPress SEO The 6 Steps Simple Guide

WordPress SEO

WordPress has always been praised for being the BEST SEO and content management system out there. Even straight out of the box. But there are still some basics that need to be followed to improve it even further and have that edge on everyone else’s website. If everyone were to use plain WordPress than wouldn’t the SEO optimisation just be the standard? How do I get more views on my WordPress website? Well follow this guide and we will teach you what plugins to install and how to optimise them to get ahead of everyone else in your industry and rank 1 in google just by doing some WordPress SEO optimisation!

Remember as always if you like our content Please share it on Facebook for others to learn as well!

Now lets jump straight into it!

Step 1: Check your privacy settings

This is a very basic step, but probably the most important one. This is due to the fact that if your WordPress website is set to private you wont even be shown on google. Which is the whole point of this tutorial to get put on google, and increase your WordPress SEO.

privacy-settings-WordPress-SEO

Make sure to check that the setting is set to the option that says: “Allow search engines to index this site.”.

Step 2: Optimise your permalinks

By default WordPress uses the ‘simple’ ‘gross’ ‘bland’ URLS which may look something like this http://www.example.com/blog/?p=20

For WordPress SEO and SEO in general as well as user friendliness we want to change this as soon as possible! The longer you wait the more effort you will need to put in at a later date!

Thankfully WordPress makes it super simple to change this and make your website more SEO optimised.

So head over to Settings –>Permalinks and choose the option that says “Post Name” or enter your own custom URL structure below.

post-name-WordPress-SEO

Step 3: Installing WordPress SEO plugins

If you are unsure how to install a plugin head on over to our tutorial on how to set up a WordPress website.

All In One SEO Pack

We recommend installing an all in one WordPress SEO plugin. This allows to quickly add a meta info (The description and title shown when you appear on search platforms such as Google). We at HBHosting have tried many different plugins and have found that Yoast SEO has been the most simple and effective plugin to use!

But remember don’t just take my word for it, remember to try out a bunch of plugins as well to find the most suited one for you.

Google XML Sitemaps

A sitemap is basically every link you want to appear on google. This can be done manually OR it can be done through a plugin and save you a lot of time!

Google XML Sitemaps is my favorite plugin to use to create sitemaps, as it automatically regenerates the file for you every time you create a new blog post or page! HOW EASY IS THAT!

Step 4: Choose An SEO-Friendly WordPress Theme

Choosing a theme that you like and think looks nice is one of the most important things. Why would anyone like your website if you don’t even like it?But another factor to take into account when creating your WordPress Blog is to ensure it is SEO optimised.

Another issue is some themes do not properly utilise H1, H2, H3, H4. Content positioning or are simply coded poorly causing your WordPress SEO to drop dramatically.

What to look for when picking a theme

Here are some things you will want to look for while choosing your WordPress theme.

  • The site title should be an h1 heading on the homepage and an h2 heading on other pages
  • All post titles should have the h1 tag
  • Breadcrumbs navigation
  • Next and Previous post links
  • Related Posts on single posts
  • Clean semantics – check with W3c
  • Make sure there are no “fishy” links in the theme pointing to sketchy sites – this will lead to many of your viewers leaving fast which will drop your SEO rating

Built-in SEO optimisation?

This is not a must when picking a theme as the above plugins will ensure adequate coverage in the SEO department. But is is a bonus. So don’t stress if the theme you just bought does not have a built-in SEO optimisation as this is easy to workaround.

Step 5: Add Analytics Tracking To Your Theme

This is not a necessary SEO step but it is nice to track your progress and see how many people view your website each day/week/month and track your improvements.

For this, there are hundreds of plugins you can use but as always we trust Yoast. Their analytics plugin is called Yoast Google Analytics Plugin and this is the one you should use.

Step 6: Write/Add Epic Content

And for the final most fun part of running a blog. WRITE YOUR CONTENT! Ultimatly the biggest factor of your WordPress SEO is not about which plugins you installed or what theme you used or how much you pay someone to advertise your site, because at the end of the day, if you do not have content, or have poorly written, or misinformed information. People will not come back. So remember follow the above steps to help you out to get found. But ensure you write out quality content that adds to people so that they will want to share it and come back, and I promise you. If you followed this last step especially but all of them all together your WordPress blog will explode with views!

Summary

If you start with the basics and perfect those, it will make your SEO work in the future much easier. I’ve seen a lot of people not change their permalinks until they had gotten attention, and then have to redo most of their website.

Start with the basics and your blog will explode. Do not do what I did and have to start your website from scratch do it right the first time and your WordPress SEO optimisations will not need as much focusing in the future.

As always again if you liked the content please like and subscribe I mean share this on Facebook, Twitter, Instagram and allow others to find us too!

© Copyright 2017 – 2020 | HBHosting | ABN 12 718 788 074 |

Categories
Brand Development Design Web Hosting Tips

How to Start a WordPress Blog – 5 Easy Steps (2020)

How to Start a WordPress Blog – 5 Easy Steps (2020)

Have you ever wanted to start a WordPress blog, but have read so many different posts, articles, tutorials and have come out of it being more confused than informed? HBHosting has put together a simple 7 step guide for anyone to use to get started straight away!

No matter if you are 13 years old or 65 years old we are sure this guide is so simple anyone can get started right away!

What you need to start a WordPress blog

  1. A domain name
    • This is what people will type in their search bar to get to your blog. (eg: HBHosting.com.au)
    • Cost: $15 AUD+ per year
  2. Web Hosting Plan
    • This is where you store all your files on a reliable server to get it live on the internet.
    • We recommend our Starter plan to get started.
    • Cost: $4 AUD+ per month
  3. 30 min of your undivided attention!

Yes, that is correct you can start your blog in less than 30 min of your time and by spending only $19 in your first month! However, if you continue reading we will show you how to get a domain name for free!

What we will be covering

  • How to Register a Domain Name for Free
  • How to Choose the Best Web Hosting
  • How to Install and Setup WordPress Blog
  • How to Change Your Blog Design Template
  • How to Write Your First Blog Post
  • How to Customize a WordPress Blog with Plugins
  • How to Setup Google Analytics Tracking
  • How to Optimize Your Website for SEO
  • How to Make Money From Your Blog

So are you ready? Let’s get started!

Step 1 – Setup

The biggest mistake people make when setting up is using the wrong blogging platform. Thankfully you have come to our post on how to get your WordPress blog set up so you do not make the same mistakes as others have in the past.

For 95% of users, it makes sense to use wordpress.org. Why is this? It’s because it is free to use easy to customise, many free plugins and can be hosted anywhere anytime and fully customisable!

You might be wondering why is WordPress free? what is the catch? The simple answer there is no catch, you just have to set up and host it yourself.

In super simple terms, you need your own domain name and web hosting

A domain name is what people type to get to your website. This about Google.com or HBHosting.com.au

Web hosting is where your website’s files live. It’s your website’s house on the internet. Every website needs web hosting.

How to order a domain name & Web Hosting (the simple way)

Step 1: Open up HBHosting‘s website in a new tab
Step 2: Scroll down to where you see different web hosting plans
Step 3: We will be selecting the $4 plan as that is all you need for your blog for now.
Step 4: Follow the prompts to register a new domain. Here is where you choose what your domain name will be.
Step 5: Continue until you check out and pay
Step 6: You’re done you are now the proud owner of that domain name and have webspace as well!

Step 2: Install WordPress

To install WordPress on your web hosting plan at HBHosting there are two ways to do this.

  1. Yourself (takes 2 min) – Free
  2. Asking us (takes 2 min) – Free

It just depends on what you want!

Step 1: Log into our client area.
Step 2: Click services
Step 3: Click the service you just ordered
Step 4: Click login to cPanel
Step 5: Scroll all the way to the bottom where you will see WordPress manager
Step 6: Click New Site
Step 7: Follow the prompts to set it up.

And you’re done you have now set up WordPress on your own website!

Step 3: Customising your blog

Now for the fun bit, making the blog yours!

We recommend installing the following plugins. This is done by logging into your WordPress admin area.

The usual URL for this is www.yourdomain.com/wp-admin

Once you have logged in on the left-hand side you will see a heading called plugins. Click that, and then at the top of the page click add new.

Now that you are there you will need to install and activate the following plugins.

Plugin List
1. Elementor – Drag and Drop website builder
2. Yoast SEO – Easy to use SEO manager plugin
3. Litespeed Cache – Speeds up your websites load times
4. ExactMetrics – Tells you how many views you get a day

Once you have installed all of those its time to create your Blog!

On the left-hand side (the same place you found the plugins heading). Look for pages. This is where you can create and edit all your websites pages. Not blog posts we are still getting to that!

Click ‘Add New’, and at the top, there is a button saying edit with Elementor. Click that and it will take you to your page builder

Yes I know it looks terrible right now. But hold on we will make it a blank page.

Step 1: At the bottom left there is a setting button click that.
Step 2: Change the page’s title from Elementor to Home, or whatever this page will be
Step 3: Change page layout to Elementor canvas
Now you can start your page from scratch and really make it your own!

You can follow the above steps to do the exact same thing for blog posts but under the heading posts instead of pages! How easy is that!

Step 4: Optimising SEO and Getting Found on Google

Now a lot of people make this sound much harder than it really is, but in essence, to deo basic SEO, you can do it on your own with Yoast SEO.

Click on Yoast SEO on the left hand side, and follow their step by step guide on setting up their plugin!

But that’s, not it. A massive tip for SEO optimisation is to have on-page and off-page SEO.

On-page SEO is anything you write on your website. For example, having your keywords repeated throughout your pages and blog posts. This will let Google know what the posts are about.

Off-page SEO is having people link to your website.

That’s all great, but even if I search my own website I am not on google? What do I do? This is because you have not added your site to google. To do this go to Google Webmasters and register your website there – Again this is free!

Step 5: Making Money

So you might be done, everything is set up, you have a bunch of amazing posts. But now how do I pay for it and cover all my costs?

This is where you research into the niche you have chosen and find website’s that have affiliate marketing.

For example, if you were talking about web design or hosting you could sign up to HBHostings. Affiliate marketing program and earn a % of every sale you brought in. This is possible to do with every industry out there you just have to look for them!

If you have made it this far into the blog post we would like to thank you, and if this has helped you in any way please share this on social media to help others get the help they may need!

Best of luck everyone!

© Copyright 2017 – 2020 | HBHosting | ABN 12 718 788 074 |

Categories
Brand Development Design Web Hosting Tips

A Beginner’s Guide to Create a Website that Sells!

A Beginner’s Guide to Create a Website that Sells!

Most people find a business through a business’s website. Whether you are selling your products or want information regarding any product, you need to fetch information from somewhere, most commonly the internet.

If you are a buyer, you want someone to tell you the information and details about the product that you are buying. You would then want to visit their website.

As a seller, you would want people to know about your products and services through a wide platform. That platform is your business website.

In today’s world, creating a website for gaining a greater amount of potential customers is essential. The Internet has a wide base of audience so; the internet presence of your business is crucial to your sales.

How to Get A Website Started In 4 Steps?

Keep following and learn more about building your own business website:

Registering Your Domain Name

A domain name is very substantial in defining or reflecting your business, products, and services. By having a related domain name, your customers and internets users can easily find your products and services. Moreover, if you are a big brand, your customers expect your domain name to be related to your business.

Your domain name will also require an email address. It’s okay to send emails from personal accounts but it looks unprofessional. It is better to create a business mail account as well this comes with all HBHostings Australian web hosting plans. To register your domain name, you can order one through HBHosting or other providers such as Cloudflare.

Accredited registrars get you a new domain name, renew your existing domain name or remove your domain name.

Finding A Good Web Hosting Company

After that, you might need a web hosting company to get your domain name on the internet. If you’re based in Australia, you can choose from a wide range of Australian web hosting companies offering quality web hosting services to individuals and businesses. Moreover, they can also provide you with multiple email addresses if you run a business or even a blog. You do not really want random people knowing your personal email address. This is the sole purpose of why HBHosting was created. To simplify the web hosting process for you at affordable prices!

Prepare Your Content

Its time to prepare your content. What do you want your site visitors to see? What information do you want to convey to them? What can they derive from it and how will you benefit from it? You can include different pieces of information on separated web pages.

Follow a structured pattern to guide your customers through the whole website. Your website should not leave them confused.

If you are creating a business website, then you might also need to hire a professional writer to structure your content properly.

A website that has compelling structured content will make your business stand out among rival businesses.

Check out these previous blog posts for more details on how to create a website.

Is Following The Latest Web Design Trends Necessary?
10 Simple Steps for a Successful Brand Building Process
Top 10 Web Design Tips

Build and Design Your Website

Website design is also an important matter to look into. You can design and build your website yourself or, you can hire a professional website developer to help you out. Here at HBHosting we have a team of designers at the go ready to create your website if needed! Websites need continuous updates, so you need to make sure that the web developer provides on-going maintenance as well.

A web designer can build and design your professional website and would also provide guidance on how to get started and then run a website yourself.

Conclusion

In a nutshell, it is best to hire experts for website development, web design, SEO, and content. However, you can also make your website using automated CMS’s like WordPress which can be installed with one click in HBHostings web hosting plans.

Keep following to learn more about website creation and making money online.

© Copyright 2017 – 2020 | HBHosting | ABN 12 718 788 074 |

Categories
Design Brand Development

Is Following The Latest Web Design Trends Necessary?

Is Following The Latest Web Design Trends Necessary?

Website owners make it a habit to update their web design to ensure that the style is in season. While there are free themes available to install, the designs that fit your brand’s personality will require you to shell out some cash. When there is money involved, it is important to think things over before deciding on changing the web design. Trends come and go. Does this mean that websites have to keep up with the latest cool trend?

If you order a webdesign from HBHosting we will make your website look modern and up to date! Even after the website has been created if you pay a monthly maintenance fee we will also be able to help keep the website up to date and small updates to the overall design!

As 2019 comes to an end, website owners are looking forward to giving their websites an overhaul. Indeed a fresh new look gives visitors an element of surprise. In 2019, soft, dull colours were a huge hit. Some trends will still be relevant in 2020 while others have to go. New web designs are meant to provide opportunities to improve especially if the previous designs have any shortcomings that deter the website owner from conveying the brand message to prospects.

Visual format is essential. You need to avoid mistakes or it will result in a high abandon rate. Websites make lasting impressions. Lucky for those that have managed to create a good impression. When visitors have difficulties navigating your website, not seeing enough information that can help them with their buying decision or find the website distracting, you can lose those precious seconds converting leads into sales.

If you have found out about the latest trend in web designs, ask yourself about the areas of your website that you need to improve. You will also need to think about your goals. Do you intend to cater to new audiences? Do you want to incorporate new technologies to make it easier for your audience to access your website? Embracing trends is not just to overcome the fear of missing out. You make use of new trends to improve your website’s usability.

Reasons you need a new website design:

  • Increase the ability of your website to display data
  • Add different forms of virtual information
  • Make website mobile responsive
  • Utilise video and infographics better

On-trend web design and your budget

Although new trends in website design have so much to offer, it does not mean that it will endure. Aside from identifying the goals you want to achieve, you will also need to identify how long your website will cater to your needs without a major rebuild or refresh. When choosing a web design, it is important to work within your budget. There is no need to refresh your web design from time to time if you only have a limited budget.

© Copyright 2017 – 2020 | HBHosting | ABN 12 718 788 074 |

Categories
Web Hosting Tips Design

Top 10 Web Design Tips

Top 10 Web Design Tips

1. Have a strong, clear brand

Your web site should pitch the image you would like the world to see. A great web designer could control what sort of image the world will see. In terms of physical design, this means placing your logo or underlying message in the top left-hand corner (the part of the screen our eyes are most naturally drawn to).

2. Provide a clear, concise navigation method

A good web designer will ensure that they help lead the user around the screen and site and make the people want to stay. Clearly differentiated sub-sections and even a site map can provide a concise, easy to follow navigation route. While also having good use of position, colour, contrast and size can all help focus the eye to critical areas and help navigate the page. REMEMBER to stick to one main navigation menu, and keep it consistent throughout the site.

3. Make it intuitively easy to use

Visitors can be fickle, and if a website is hard or slow to navigate, they’ll be off. Ensure navigation buttons are apparent and easily identifiable (towards the top of the page is good) and have appropriate links directly from page to page so the user can quickly switch when something catches their interest. Finally, adhere to the functionalities people have come to expect. For example, if the text is underlined, your user will naturally expect it to be a link.

4. Keep it consistent

Users like to know where they are within a website, and if the style of a page changes dramatically or somehow feels different visitors will become disengaged and can start to feel lost. Maintain consistency by ensuring everything matches, from heading sizes and typefaces to design, colour and style of image.

5. Keep it simple stupid (KISS)

The whole point of using a website is that it should be quick and easy to use. To this end, simplicity is vital.

The more complicated a website, the higher the drop off count.

6. Ensure it’s easy to understand

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand. Various design techniques can help make the information on a page easier to understand (shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, proper use of white space). To this end, there are some standard rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to the point!

7. Degrade gracefully

Not everyone has the most up to date web browser! So to ensure you do not lose those people, make sure your website works on multi-platforms. Besides, not everyone has the most up to date PC or broadband plans! Ensure your websites code is as simple as it can be without drawing back in quality.

8. Write it with your target audience in mind

When writing, ensure you are thinking about your customer and target audience. As tempting as it is to overboard people with information, the more you specialise, the higher your conversion rates will be, this is due to you being able to target your specific audience and catch them, rather than the few stragglers.

9. Consider usability

At the end of the day if your website isn’t usable visitors will be off. So, when working on the web design, consider the end user’s experience of the site.

It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage

10. Make sure it’s compliant

A good website should adhere to specific guidelines.

© Copyright 2017 – 2020 | HBHosting | ABN 12 718 788 074 |