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Design Web Hosting Tips

WordPress SEO made simple 101

WordPress SEO made simple 101

WordPress SEO The 6 Steps Simple Guide

WordPress SEO

WordPress has always been praised for being the BEST SEO and content management system out there. Even straight out of the box. But there are still some basics that need to be followed to improve it even further and have that edge on everyone else’s website. If everyone were to use plain WordPress than wouldn’t the SEO optimisation just be the standard? How do I get more views on my WordPress website? Well follow this guide and we will teach you what plugins to install and how to optimise them to get ahead of everyone else in your industry and rank 1 in google just by doing some WordPress SEO optimisation!

Remember as always if you like our content Please share it on Facebook for others to learn as well!

Now lets jump straight into it!

Step 1: Check your privacy settings

This is a very basic step, but probably the most important one. This is due to the fact that if your WordPress website is set to private you wont even be shown on google. Which is the whole point of this tutorial to get put on google, and increase your WordPress SEO.

privacy-settings-WordPress-SEO

Make sure to check that the setting is set to the option that says: “Allow search engines to index this site.”.

Step 2: Optimise your permalinks

By default WordPress uses the ‘simple’ ‘gross’ ‘bland’ URLS which may look something like this http://www.example.com/blog/?p=20

For WordPress SEO and SEO in general as well as user friendliness we want to change this as soon as possible! The longer you wait the more effort you will need to put in at a later date!

Thankfully WordPress makes it super simple to change this and make your website more SEO optimised.

So head over to Settings –>Permalinks and choose the option that says “Post Name” or enter your own custom URL structure below.

post-name-WordPress-SEO

Step 3: Installing WordPress SEO plugins

If you are unsure how to install a plugin head on over to our tutorial on how to set up a WordPress website.

All In One SEO Pack

We recommend installing an all in one WordPress SEO plugin. This allows to quickly add a meta info (The description and title shown when you appear on search platforms such as Google). We at HBHosting have tried many different plugins and have found that Yoast SEO has been the most simple and effective plugin to use!

But remember don’t just take my word for it, remember to try out a bunch of plugins as well to find the most suited one for you.

Google XML Sitemaps

A sitemap is basically every link you want to appear on google. This can be done manually OR it can be done through a plugin and save you a lot of time!

Google XML Sitemaps is my favorite plugin to use to create sitemaps, as it automatically regenerates the file for you every time you create a new blog post or page! HOW EASY IS THAT!

Step 4: Choose An SEO-Friendly WordPress Theme

Choosing a theme that you like and think looks nice is one of the most important things. Why would anyone like your website if you don’t even like it?But another factor to take into account when creating your WordPress Blog is to ensure it is SEO optimised.

Another issue is some themes do not properly utilise H1, H2, H3, H4. Content positioning or are simply coded poorly causing your WordPress SEO to drop dramatically.

What to look for when picking a theme

Here are some things you will want to look for while choosing your WordPress theme.

  • The site title should be an h1 heading on the homepage and an h2 heading on other pages
  • All post titles should have the h1 tag
  • Breadcrumbs navigation
  • Next and Previous post links
  • Related Posts on single posts
  • Clean semantics – check with W3c
  • Make sure there are no “fishy” links in the theme pointing to sketchy sites – this will lead to many of your viewers leaving fast which will drop your SEO rating

Built-in SEO optimisation?

This is not a must when picking a theme as the above plugins will ensure adequate coverage in the SEO department. But is is a bonus. So don’t stress if the theme you just bought does not have a built-in SEO optimisation as this is easy to workaround.

Step 5: Add Analytics Tracking To Your Theme

This is not a necessary SEO step but it is nice to track your progress and see how many people view your website each day/week/month and track your improvements.

For this, there are hundreds of plugins you can use but as always we trust Yoast. Their analytics plugin is called Yoast Google Analytics Plugin and this is the one you should use.

Step 6: Write/Add Epic Content

And for the final most fun part of running a blog. WRITE YOUR CONTENT! Ultimatly the biggest factor of your WordPress SEO is not about which plugins you installed or what theme you used or how much you pay someone to advertise your site, because at the end of the day, if you do not have content, or have poorly written, or misinformed information. People will not come back. So remember follow the above steps to help you out to get found. But ensure you write out quality content that adds to people so that they will want to share it and come back, and I promise you. If you followed this last step especially but all of them all together your WordPress blog will explode with views!

Summary

If you start with the basics and perfect those, it will make your SEO work in the future much easier. I’ve seen a lot of people not change their permalinks until they had gotten attention, and then have to redo most of their website.

Start with the basics and your blog will explode. Do not do what I did and have to start your website from scratch do it right the first time and your WordPress SEO optimisations will not need as much focusing in the future.

As always again if you liked the content please like and subscribe I mean share this on Facebook, Twitter, Instagram and allow others to find us too!

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Brand Development Design Web Hosting Tips

How to Start a WordPress Blog – 5 Easy Steps (2020)

How to Start a WordPress Blog – 5 Easy Steps (2020)

Have you ever wanted to start a WordPress blog, but have read so many different posts, articles, tutorials and have come out of it being more confused than informed? HBHosting has put together a simple 7 step guide for anyone to use to get started straight away!

No matter if you are 13 years old or 65 years old we are sure this guide is so simple anyone can get started right away!

What you need to start a WordPress blog

  1. A domain name
    • This is what people will type in their search bar to get to your blog. (eg: HBHosting.com.au)
    • Cost: $15 AUD+ per year
  2. Web Hosting Plan
    • This is where you store all your files on a reliable server to get it live on the internet.
    • We recommend our Starter plan to get started.
    • Cost: $4 AUD+ per month
  3. 30 min of your undivided attention!

Yes, that is correct you can start your blog in less than 30 min of your time and by spending only $19 in your first month! However, if you continue reading we will show you how to get a domain name for free!

What we will be covering

  • How to Register a Domain Name for Free
  • How to Choose the Best Web Hosting
  • How to Install and Setup WordPress Blog
  • How to Change Your Blog Design Template
  • How to Write Your First Blog Post
  • How to Customize a WordPress Blog with Plugins
  • How to Setup Google Analytics Tracking
  • How to Optimize Your Website for SEO
  • How to Make Money From Your Blog

So are you ready? Let’s get started!

Step 1 – Setup

The biggest mistake people make when setting up is using the wrong blogging platform. Thankfully you have come to our post on how to get your WordPress blog set up so you do not make the same mistakes as others have in the past.

For 95% of users, it makes sense to use wordpress.org. Why is this? It’s because it is free to use easy to customise, many free plugins and can be hosted anywhere anytime and fully customisable!

You might be wondering why is WordPress free? what is the catch? The simple answer there is no catch, you just have to set up and host it yourself.

In super simple terms, you need your own domain name and web hosting

A domain name is what people type to get to your website. This about Google.com or HBHosting.com.au

Web hosting is where your website’s files live. It’s your website’s house on the internet. Every website needs web hosting.

How to order a domain name & Web Hosting (the simple way)

Step 1: Open up HBHosting‘s website in a new tab
Step 2: Scroll down to where you see different web hosting plans
Step 3: We will be selecting the $4 plan as that is all you need for your blog for now.
Step 4: Follow the prompts to register a new domain. Here is where you choose what your domain name will be.
Step 5: Continue until you check out and pay
Step 6: You’re done you are now the proud owner of that domain name and have webspace as well!

Step 2: Install WordPress

To install WordPress on your web hosting plan at HBHosting there are two ways to do this.

  1. Yourself (takes 2 min) – Free
  2. Asking us (takes 2 min) – Free

It just depends on what you want!

Step 1: Log into our client area.
Step 2: Click services
Step 3: Click the service you just ordered
Step 4: Click login to cPanel
Step 5: Scroll all the way to the bottom where you will see WordPress manager
Step 6: Click New Site
Step 7: Follow the prompts to set it up.

And you’re done you have now set up WordPress on your own website!

Step 3: Customising your blog

Now for the fun bit, making the blog yours!

We recommend installing the following plugins. This is done by logging into your WordPress admin area.

The usual URL for this is www.yourdomain.com/wp-admin

Once you have logged in on the left-hand side you will see a heading called plugins. Click that, and then at the top of the page click add new.

Now that you are there you will need to install and activate the following plugins.

Plugin List
1. Elementor – Drag and Drop website builder
2. Yoast SEO – Easy to use SEO manager plugin
3. Litespeed Cache – Speeds up your websites load times
4. ExactMetrics – Tells you how many views you get a day

Once you have installed all of those its time to create your Blog!

On the left-hand side (the same place you found the plugins heading). Look for pages. This is where you can create and edit all your websites pages. Not blog posts we are still getting to that!

Click ‘Add New’, and at the top, there is a button saying edit with Elementor. Click that and it will take you to your page builder

Yes I know it looks terrible right now. But hold on we will make it a blank page.

Step 1: At the bottom left there is a setting button click that.
Step 2: Change the page’s title from Elementor to Home, or whatever this page will be
Step 3: Change page layout to Elementor canvas
Now you can start your page from scratch and really make it your own!

You can follow the above steps to do the exact same thing for blog posts but under the heading posts instead of pages! How easy is that!

Step 4: Optimising SEO and Getting Found on Google

Now a lot of people make this sound much harder than it really is, but in essence, to deo basic SEO, you can do it on your own with Yoast SEO.

Click on Yoast SEO on the left hand side, and follow their step by step guide on setting up their plugin!

But that’s, not it. A massive tip for SEO optimisation is to have on-page and off-page SEO.

On-page SEO is anything you write on your website. For example, having your keywords repeated throughout your pages and blog posts. This will let Google know what the posts are about.

Off-page SEO is having people link to your website.

That’s all great, but even if I search my own website I am not on google? What do I do? This is because you have not added your site to google. To do this go to Google Webmasters and register your website there – Again this is free!

Step 5: Making Money

So you might be done, everything is set up, you have a bunch of amazing posts. But now how do I pay for it and cover all my costs?

This is where you research into the niche you have chosen and find website’s that have affiliate marketing.

For example, if you were talking about web design or hosting you could sign up to HBHostings. Affiliate marketing program and earn a % of every sale you brought in. This is possible to do with every industry out there you just have to look for them!

If you have made it this far into the blog post we would like to thank you, and if this has helped you in any way please share this on social media to help others get the help they may need!

Best of luck everyone!

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips

Web Hosting And The Reasons It Is Time To Make The Switch

Web Hosting And The Reasons It Is Time To Make The Switch

Web hosting is essential in running a website. With the numerous web hosting providers out there, choosing the one that suits your web hosting needs is a challenging task. Especially if you choose the wrong web hosting provider as one bad experience may be enough to choose another.

Reasons You Need to Leave Your Current Web Hosting Provider

Additional Charges: If your monthly bills include unknown fees that you are completely unaware of, make sure to get in touch with your web hosting provider. This way, you will know what the fees are for. A provider should be transparent and clear about the fees they are charging customers. If you receive inflated bills, it only goes to show that the company is not honest with you. If you are purchasing a hosting plan, read the terms and agreements before making a commitment to the provider. Ask questions regarding your billing statement to ensure that you know what you are paying for.

Downtime: Server downtime can hurt your website especially if your business heavily relies on the server’s consistency of running it. A reliable web hosting service should offer at least 99% of server uptime. It is not a good sign if your provider’s downtime happens more often than usual. This can cause your own customers to abandon your business as well. You need to ask for a refund if the problem becomes persistent.

Unreliable Customer Support: Technical problems are inevitable when running a website and a good web hosting service provider has reliable customer support for their customers. Keep in mind that downtime and errors will cost money. If no one is available to resolve the issue, you are losing both customers and money. You need to switch to another provider if you are paying for the services that are unavailable most of the time.

Does price really matter?

Due to the fact that web hosting is an intangible service, choosing a web host service provider requires blind faith. However, this does not really mean that you are going to settle for less. While there are cheap and expensive hosting companies, you should not be too focused on the price. There are many ways to find out if a web host service can provide you seamless hosting experience.

When choosing or switching web-hosting providers, make sure you understand the pricing schemes and the features on offer. You will need to know the type of hosting your website needs so you can prevent spending on unnecessary features. Since price is not a good indicator of quality, look for web hosting service that is capable of providing reliable customer support, less frequent downtime and transparency in terms of pricing.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Brand Development Web Hosting Tips

How To Increase Website Visitors

How To Increase Website Visitors

How To Increase Website Visitors? This is a question we get asked on the daily by almost all of our clients. People visit or leave your website for a reason. When people visit, it means they are interested in the products or services your company wants to offer. Some website owners invest in making sure that the website looks presentable and pleasing to the eyes without realizing that there are other aspects that must be kept in mind. There are four reasons people leave your website:

1. Takes 3 seconds or more to load

Slow websites drive people away. It is estimated that 40% of visitors are more likely to leave a website if it takes longer than 3 seconds to load. There are many reasons for the slow speed such as images, scripts, HTML and CSS being too large. This problem can be resolved by ensuring that the sizes are kept to a minimum or compressing them with special software. Crazy animations can also contribute to slow loading time. Your web host provider has to do with the slow speed as well. Make sure you check your website speed regularly and change host if you are not getting a reliable web host.

With HBHosting we understand this issue greatly and is why we offer only the best hosting plans to ensure your websites load fast so you do not lose out on future and current visitors

2. Lack of graphic element and readability

Not everyone visiting your website can navigate it with ease. Before designing your website, make sure that you do not miss out on-site navigation. Expect some visitors who are not familiar with navigating the website. If they are not sure how to use your website, they will choose to leave it instead. When thinking about the design of your website, you will also have to think about its functionality. Your website should be simple, clear and professional.

Check out some of our previous blog posts to understand how to make the best web design. OR contact us at HBHosting to design it for you!

A Beginner’s Guide to Create a Website that Sells!
Is Following The Latest Web Design Trends Necessary?
10 Simple Steps for a Successful Brand Building Process
Top 10 Web Design Tips

3. Not mobile responsive

Since everyone is using their smartphones for online transactions, it is imperative that your business does not fall behind the digital trend. If your website is not mobile responsive, there is a greater chance for your audience to abandon your website. They will move on to another source that offers a mobile responsive website. It is important to take your audience’s mobile needs into consideration so you can create a responsive mobile design.

In addition, Google has now changed how they operate and will penalise you if your websites ranking if it is not mobile responsive to their standards.

4. Not updating blog posts

Regular visitors want to stay updated by reading on your website. If they do not see anything new, they are less likely to stay. This is why you need to update your content frequently so visitors will know that you keep them engaged. With regard to the frequency, think about the type of niche you have and the audience you are trying to target. You will be able to have a loyal reader when they have something to look forward to on a regular basis.

But do not worry! Even if you do not have a blog there are various other ways to keep visitors staying! Stay tuned for future blog posts to find out how!

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Brand Development Design Web Hosting Tips

A Beginner’s Guide to Create a Website that Sells!

A Beginner’s Guide to Create a Website that Sells!

Most people find a business through a business’s website. Whether you are selling your products or want information regarding any product, you need to fetch information from somewhere, most commonly the internet.

If you are a buyer, you want someone to tell you the information and details about the product that you are buying. You would then want to visit their website.

As a seller, you would want people to know about your products and services through a wide platform. That platform is your business website.

In today’s world, creating a website for gaining a greater amount of potential customers is essential. The Internet has a wide base of audience so; the internet presence of your business is crucial to your sales.

How to Get A Website Started In 4 Steps?

Keep following and learn more about building your own business website:

Registering Your Domain Name

A domain name is very substantial in defining or reflecting your business, products, and services. By having a related domain name, your customers and internets users can easily find your products and services. Moreover, if you are a big brand, your customers expect your domain name to be related to your business.

Your domain name will also require an email address. It’s okay to send emails from personal accounts but it looks unprofessional. It is better to create a business mail account as well this comes with all HBHostings Australian web hosting plans. To register your domain name, you can order one through HBHosting or other providers such as Cloudflare.

Accredited registrars get you a new domain name, renew your existing domain name or remove your domain name.

Finding A Good Web Hosting Company

After that, you might need a web hosting company to get your domain name on the internet. If you’re based in Australia, you can choose from a wide range of Australian web hosting companies offering quality web hosting services to individuals and businesses. Moreover, they can also provide you with multiple email addresses if you run a business or even a blog. You do not really want random people knowing your personal email address. This is the sole purpose of why HBHosting was created. To simplify the web hosting process for you at affordable prices!

Prepare Your Content

Its time to prepare your content. What do you want your site visitors to see? What information do you want to convey to them? What can they derive from it and how will you benefit from it? You can include different pieces of information on separated web pages.

Follow a structured pattern to guide your customers through the whole website. Your website should not leave them confused.

If you are creating a business website, then you might also need to hire a professional writer to structure your content properly.

A website that has compelling structured content will make your business stand out among rival businesses.

Check out these previous blog posts for more details on how to create a website.

Is Following The Latest Web Design Trends Necessary?
10 Simple Steps for a Successful Brand Building Process
Top 10 Web Design Tips

Build and Design Your Website

Website design is also an important matter to look into. You can design and build your website yourself or, you can hire a professional website developer to help you out. Here at HBHosting we have a team of designers at the go ready to create your website if needed! Websites need continuous updates, so you need to make sure that the web developer provides on-going maintenance as well.

A web designer can build and design your professional website and would also provide guidance on how to get started and then run a website yourself.

Conclusion

In a nutshell, it is best to hire experts for website development, web design, SEO, and content. However, you can also make your website using automated CMS’s like WordPress which can be installed with one click in HBHostings web hosting plans.

Keep following to learn more about website creation and making money online.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips

Steps To Retrieving A Hacked Website

Steps To Retrieving A Hacked Website

The last time you checked your website, it was working perfectly fine, but when you visited it again, you were caught by surprise as hackers have taken over your site. What to do? In this situation, there is no use of worrying because you can still retrieve the website. Here are the steps to getting it back:

Inform your web hosting provider

Once you have discovered that your website has been hacked, it is imperative that you let your web host provider know about it. The sooner you inform them, the better. Your provider will also check if other customers are also affected. In the event that your host cannot help you retrieve your website, it is recommended that you get trusted people to do the job.

Quarantine the website

Put your website in quarantine until you are sure that the problem is fixed. While it is normal to worry about your content not reaching your target audience, your website still cannot serve its purpose. The DNS entries must be placed on a static page where 503 HTTP is used as a response code. You may also need to take your website offline. Be sure to review your administrator account as hackers often create their own account and delete your credentials.

Know the severity of the attack

Some hacking can be damaging to your website while others can be retrieved through a minor fix. Before taking any major steps, make sure that you have figured out the extent of the attack. Hackers can work their way into your website by infusing spammy content, dispersing malware and employing less suspicious techniques.

Check the files

You will also identify the maximum damage that the hacker has done to your website if you are going to check for the file system. It happens to the website and file system modification process. Check the files you have modified or created. You will need to check the server error logs as well. There might be some dubious activities going on that you might not be aware of such as failed login attempts. Files for redirects and configuration must also be checked.

Clean your website

A website that has experienced hacking must be constantly cleaned and updated. You will need to install security software that will add layers of protection to your website. There are also support sources that will help you deal with the loss of confidential information especially if you are a victim of phishing. Remove URLs created by hackers if there is any. It is also important to note that the removal of pages must be done carefully as you might remove good pages. Only get rid of pages that you do not want to appear in search results.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips Brand Development

10 Simple Steps for a Successful Brand Building Process

10 Simple Steps for a Successful Brand Building Process

Make no mistake about it; a recognisable and lovable brand image is the most valuable asset a business can have.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Think about it. When you buy running shoes, you will go to the same few businesses and rarely try out new ones.

So what does this mean to you? As a small business, you are competing against the big brands who have thousands of devoted customers and unlimited marketing budgets. That is why you will need to find various ways to differentiate with a robust brand building process of your own.

What is a brand?

Simply put, your brand is defined by how customer’s see your business.

A successful brand has to be consistent in communication and experience, across many applications:

What is brand building?

The definition of brand building is to generate awareness about your business using marketing strategies.

  • User Experience (i.e. your website)
  • SEO & Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Paid Advertising (PPC)

How to build a brand

1. Determine your brand’s target audience.

Who are you trying to sell to? Is it single mums, business owners, or is it people who play a specific game. No matter who your target audience is, you will need to have one in mind. If you don’t, stop reading now and come back when you do.

Other Examples:

  • Age
  • Gender
  • Location
  • Income
  • Education Level
  • Motivations
  • Goals
  • Pain points
  • Influencers
  • Brand affinities

2. Establish a brand mission statement.

Have you thought about your brand mission? What is your businesses goal? How will you know what you’ve done has been successful?

Example:
HBHostings mission statement is “To be Australia’s best web hosting provider excelling in customer service.”

Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“.

3. Research brands within your industry niche.

You should never copy or imitate what your competitors are doing, but you should see what they are doing right and what they are doing wrong, and do it better.

4. Outline the key qualities & benefits your brand offers.

What makes your brand the best?

Examples:

  • More authentic and transparent customer service
  • A better way to support productivity
  • Reducing costs with a more affordable option
  • Saving time on daily tasks

5. Create a brand logo & tagline.

A strong brand style guide will include the following things:

  • Logo size and placement
  • Color palette
  • Typography and fonts
  • Iconography
  • Photography/image style
  • Web elements

6. Form your brand voice.

A brand voice could be:

  • Professional
  • Friendly
  • Service-oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

7. Build a brand message and elevator pitch.

This part of the brand development process goes beyond your logo and tagline to define the critical aspects of:

  • who you are,
  • what you offer, and
  • why people should care.

8. Integrate your brand into every aspect of your business.

Your brand image never stops. Whether they walk into your office, go onto your website or see a facebook post about you, they should instantly know which business they are dealing with.

9. Stay true to your brand building.

Unless you decide to change your brand into something more effective based on measured consumer response, consistency is key.

10. Be your brand’s biggest advocate.

If you won’t advocate for your brand, who will?

No one knows your brand better than you, so it’s up to you to spread the word.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips Design

Top 10 Web Design Tips

Top 10 Web Design Tips

1. Have a strong, clear brand

Your web site should pitch the image you would like the world to see. A great web designer could control what sort of image the world will see. In terms of physical design, this means placing your logo or underlying message in the top left-hand corner (the part of the screen our eyes are most naturally drawn to).

2. Provide a clear, concise navigation method

A good web designer will ensure that they help lead the user around the screen and site and make the people want to stay. Clearly differentiated sub-sections and even a site map can provide a concise, easy to follow navigation route. While also having good use of position, colour, contrast and size can all help focus the eye to critical areas and help navigate the page. REMEMBER to stick to one main navigation menu, and keep it consistent throughout the site.

3. Make it intuitively easy to use

Visitors can be fickle, and if a website is hard or slow to navigate, they’ll be off. Ensure navigation buttons are apparent and easily identifiable (towards the top of the page is good) and have appropriate links directly from page to page so the user can quickly switch when something catches their interest. Finally, adhere to the functionalities people have come to expect. For example, if the text is underlined, your user will naturally expect it to be a link.

4. Keep it consistent

Users like to know where they are within a website, and if the style of a page changes dramatically or somehow feels different visitors will become disengaged and can start to feel lost. Maintain consistency by ensuring everything matches, from heading sizes and typefaces to design, colour and style of image.

5. Keep it simple stupid (KISS)

The whole point of using a website is that it should be quick and easy to use. To this end, simplicity is vital.

The more complicated a website, the higher the drop off count.

6. Ensure it’s easy to understand

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand. Various design techniques can help make the information on a page easier to understand (shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, proper use of white space). To this end, there are some standard rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to the point!

7. Degrade gracefully

Not everyone has the most up to date web browser! So to ensure you do not lose those people, make sure your website works on multi-platforms. Besides, not everyone has the most up to date PC or broadband plans! Ensure your websites code is as simple as it can be without drawing back in quality.

8. Write it with your target audience in mind

When writing, ensure you are thinking about your customer and target audience. As tempting as it is to overboard people with information, the more you specialise, the higher your conversion rates will be, this is due to you being able to target your specific audience and catch them, rather than the few stragglers.

9. Consider usability

At the end of the day if your website isn’t usable visitors will be off. So, when working on the web design, consider the end user’s experience of the site.

It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage

10. Make sure it’s compliant

A good website should adhere to specific guidelines.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips

How To Prepare For A Server Migration?

How To Prepare For A Server Migration?

Server migrations are a complicated process that requires a lot of preparation. There are many reasons a website owner may decide to migrate to a different hosting provider. One of which is that the business is growing that shared hosting plan and the company they are with do not offer the right upgrade, or the company they are with do not have the support or quality they are looking for. No matter the reason, it is important to plan ahead to ensure migration success.

The preparation to migrate your website

More often than not, migrating to one server to another means you are upgrading your system so that it caters to larger online users. During the preparation, you need to make sure that you test your new service and check if the databases are also up to date. You can avoid downtime this way. Although migrating is complex, this is also a great opportunity to check areas you need to improve. Experts will help you identify the most scalable and cost-effective solution and deploy a server that will improve performance. When you migrate, you need to have sufficient processing power and disk space on your server. A more detailed scaling plan and projection must also be kept in mind.

Preparation for your current web server

Removing email accounts, backups and old sites are part of the process of cleaning up your current server. This process will give you an idea of the computing and storage requirements of your new server. When locking your databases, you should also check if it is updated by different users. If locking your databases is not possible, you have to plan a final update, which is part of your migration strategy. This way, when you switch server, your database is up to date and replicated.

When you are transporting your server to its new location, it is necessary to back up your server. Whether or not this method is part of transporting the data, it is essential to take a full backup of your server prior to migration. Avoid closing down your old server or old hosting account before your website goes live and functioning properly. You might be required to switch back, or the date that your website goes live may be delayed.

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