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Brand Development Web Hosting Tips

How To Increase Website Visitors

How To Increase Website Visitors

How To Increase Website Visitors? This is a question we get asked on the daily by almost all of our clients. People visit or leave your website for a reason. When people visit, it means they are interested in the products or services your company wants to offer. Some website owners invest in making sure that the website looks presentable and pleasing to the eyes without realizing that there are other aspects that must be kept in mind. There are four reasons people leave your website:

1. Takes 3 seconds or more to load

Slow websites drive people away. It is estimated that 40% of visitors are more likely to leave a website if it takes longer than 3 seconds to load. There are many reasons for the slow speed such as images, scripts, HTML and CSS being too large. This problem can be resolved by ensuring that the sizes are kept to a minimum or compressing them with special software. Crazy animations can also contribute to slow loading time. Your web host provider has to do with the slow speed as well. Make sure you check your website speed regularly and change host if you are not getting a reliable web host.

With HBHosting we understand this issue greatly and is why we offer only the best hosting plans to ensure your websites load fast so you do not lose out on future and current visitors

2. Lack of graphic element and readability

Not everyone visiting your website can navigate it with ease. Before designing your website, make sure that you do not miss out on-site navigation. Expect some visitors who are not familiar with navigating the website. If they are not sure how to use your website, they will choose to leave it instead. When thinking about the design of your website, you will also have to think about its functionality. Your website should be simple, clear and professional.

Check out some of our previous blog posts to understand how to make the best web design. OR contact us at HBHosting to design it for you!

A Beginner’s Guide to Create a Website that Sells!
Is Following The Latest Web Design Trends Necessary?
10 Simple Steps for a Successful Brand Building Process
Top 10 Web Design Tips

3. Not mobile responsive

Since everyone is using their smartphones for online transactions, it is imperative that your business does not fall behind the digital trend. If your website is not mobile responsive, there is a greater chance for your audience to abandon your website. They will move on to another source that offers a mobile responsive website. It is important to take your audience’s mobile needs into consideration so you can create a responsive mobile design.

In addition, Google has now changed how they operate and will penalise you if your websites ranking if it is not mobile responsive to their standards.

4. Not updating blog posts

Regular visitors want to stay updated by reading on your website. If they do not see anything new, they are less likely to stay. This is why you need to update your content frequently so visitors will know that you keep them engaged. With regard to the frequency, think about the type of niche you have and the audience you are trying to target. You will be able to have a loyal reader when they have something to look forward to on a regular basis.

But do not worry! Even if you do not have a blog there are various other ways to keep visitors staying! Stay tuned for future blog posts to find out how!

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |
Categories
Web Hosting Tips Brand Development

10 Simple Steps for a Successful Brand Building Process

10 Simple Steps for a Successful Brand Building Process

Make no mistake about it; a recognisable and lovable brand image is the most valuable asset a business can have.

According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Think about it. When you buy running shoes, you will go to the same few businesses and rarely try out new ones.

So what does this mean to you? As a small business, you are competing against the big brands who have thousands of devoted customers and unlimited marketing budgets. That is why you will need to find various ways to differentiate with a robust brand building process of your own.

What is a brand?

Simply put, your brand is defined by how customer’s see your business.

A successful brand has to be consistent in communication and experience, across many applications:

What is brand building?

The definition of brand building is to generate awareness about your business using marketing strategies.

  • User Experience (i.e. your website)
  • SEO & Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Paid Advertising (PPC)

How to build a brand

1. Determine your brand’s target audience.

Who are you trying to sell to? Is it single mums, business owners, or is it people who play a specific game. No matter who your target audience is, you will need to have one in mind. If you don’t, stop reading now and come back when you do.

Other Examples:

  • Age
  • Gender
  • Location
  • Income
  • Education Level
  • Motivations
  • Goals
  • Pain points
  • Influencers
  • Brand affinities

2. Establish a brand mission statement.

Have you thought about your brand mission? What is your businesses goal? How will you know what you’ve done has been successful?

Example:
HBHostings mission statement is “To be Australia’s best web hosting provider excelling in customer service.”

Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“.

3. Research brands within your industry niche.

You should never copy or imitate what your competitors are doing, but you should see what they are doing right and what they are doing wrong, and do it better.

4. Outline the key qualities & benefits your brand offers.

What makes your brand the best?

Examples:

  • More authentic and transparent customer service
  • A better way to support productivity
  • Reducing costs with a more affordable option
  • Saving time on daily tasks

5. Create a brand logo & tagline.

A strong brand style guide will include the following things:

  • Logo size and placement
  • Color palette
  • Typography and fonts
  • Iconography
  • Photography/image style
  • Web elements

6. Form your brand voice.

A brand voice could be:

  • Professional
  • Friendly
  • Service-oriented
  • Authoritative
  • Technical
  • Promotional
  • Conversational
  • Informative

7. Build a brand message and elevator pitch.

This part of the brand development process goes beyond your logo and tagline to define the critical aspects of:

  • who you are,
  • what you offer, and
  • why people should care.

8. Integrate your brand into every aspect of your business.

Your brand image never stops. Whether they walk into your office, go onto your website or see a facebook post about you, they should instantly know which business they are dealing with.

9. Stay true to your brand building.

Unless you decide to change your brand into something more effective based on measured consumer response, consistency is key.

10. Be your brand’s biggest advocate.

If you won’t advocate for your brand, who will?

No one knows your brand better than you, so it’s up to you to spread the word.

© Copyright 2019 | HBHosting | ABN 12 718 788 074 |